Our recent Media24 showcases in Cape Town, Johannesburg and Durban truly embodied the theme, “Feast on ideas with brands you trust.” Featuring fresh perspectives, actionable insights and exciting innovations, these events left attendees inspired about the future of media and advertising in South Africa.
The iconic Mount Nelson hotel in Cape Town marked the start of our journey, followed by events at the Houghton hotel in Johannesburg and the Oyster Box hotel in Durban. Together, they spotlighted the power of trust in Media24’s platforms – built to connect with diverse audiences and deliver impactful storytelling.
Each event featured our accomplished panel of speakers, including sales directors Craig Nicholson and Bea van der Vyver, and Media24’s renowned editors, who shared insights on how trusted platforms evolve to tell authentic stories and create meaningful audience connections.
A highlight was the unveiling of Alles/All That, our exciting new platform offering trusted, researched product recommendations tailored to South African lifestyles. Guests also got a preview of Shop24, showcasing Media24’s ability to bridge content and commerce seamlessly.
Key takeaways
These insights can power your next advertising campaign.
Trust is your competitive advantage
Media24’s platforms – News24, Netwerk24 and Daily Sun – are trusted by millions of engaged South Africans. In an era of AI-generated content and clickbait, honest, trusted storytelling delivers measurable results.
A community-first strategy drives engagement
Daily Sun’s approach of being part of communities, rather than just reporting on them, creates authentic connections. This community-first philosophy earned it Publisher of the Year at the 2025 Bookmark Awards, proving the power of genuine community engagement.
Podcasts offer intimate brand connections
Podcasts foster direct, personal relationships with audiences – Nielsen reports a 70% recall rate for podcast ads. Business-focused podcasts like Bruce Whitfield’s show that niche, engaged audiences (such as 4,000 decision-makers) can be more valuable than large, passive reach.
Food content is social gold
Food content naturally drives social sharing and engagement. Through News24 Food & Wine and Netwerk24 Kos & Wyn, brands can tap into South Africans’ love for braai culture, heritage cooking and restaurant discoveries during peak seasons.
Adnami delivers immersive advertising experiences
Adnami offers high-impact display advertising that’s experiential rather than static banners. Campaigns have shown a threefold increase in engagement across automotive, retail and beauty sectors through innovative creative solutions.
Commerce integration is the future
New platforms like Shop24 and Alles/All That drive content-to-commerce opportunities. With 80% mobile traffic, these platforms offer affiliate partnerships, sponsored content and direct shopping integrations.
Short-form video amplifies reach
Daily Sun has 250,000 TikTok followers and 500,000 on WhatsApp. Social display campaigns can repurpose your existing creative across all Media24 channels using AI optimisation to drive maximum performance.
Print creates deeper emotional connections
Despite the rise of digital, print magazine readers spend an average of 45 minutes with publications, picking them up two to three times. This “renaissance of the real” shows people crave tangible experiences, making print a powerful differentiator.
Live events build brand communities
From All a Woman Needs (750 attendees) to Saturday Night Fitness, live events create memorable brand experiences beyond traditional advertising, allowing direct audience engagement and the building of brand communities.
Business content offers premium partnerships
The first quarter of 2026 marks “business season,” with events such as the Mining Indaba, Business Awards and budget coverage. Business content offers access to CEO interviews, exclusive insights and partnership opportunities with trusted journalism.
A heartfelt thank you
We extend our sincerest gratitude to our incredible clients who joined us – it was a delight to host you. Your energy, curiosity and engagement truly brought each showcase to life.
We are also deeply appreciative of our expert panellists and the hard-working Media24 team behind the scenes. Your effort and creativity made these events a resounding success, highlighting how partnerships remain crucial to delivering impactful media experiences.
Nicole Kock, MD of OMD, summed it up perfectly: “Media24 truly knows how to create world-class experiences and has shown how it has evolved from traditional media to an integrated ecosystem.”
Relive the moments
Browse through the galleries from our three showcases to see the energy, connections and inspiring moments unfold.
Cape Town
Johannesburg
Durban
Thank you once again for sharing this journey with us. Here’s to continued collaboration, innovation and building a brighter future together.
