Introducing Media24 Adnami: high-impact display advertising redefined

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Brent Smith

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Understanding Black Friday consumer trends

Media24 is excited to unveil Adnami, an innovative advertising solution aimed at helping brands connect meaningfully with audiences on News24 and Netwerk24.

Adnami combines high-impact display formats with state-of-the-art technology to bring precision, visibility and creative execution to both mobile and desktop advertising. Whether building awareness or driving engagement, Adnami offers brands the tools to deliver better campaigns.

High-impact advertising on trusted platforms

Adnami enables advertisers to engage with News24 and Netwerk24 audiences through innovative, dynamic formats. High-impact ads offer premium visibility and help brands create campaigns that resonate on every platform.

Bea van der Vyver, content sales director at Media24 Advertising & Content Marketing, highlights the central role of creativity in the Adnami approach: “Creativity in advertising can capture attention, engage emotions and make campaigns more memorable, ultimately driving brand awareness and sales. Adnami facilitates this creativity, helping brands stand out from the competition and create a lasting impression.”

What makes Media24 Adnami different?

Adnami stands out in a crowded digital advertising market by offering:

  • Premium visibility: Dynamic, innovative formats maximise exposure.
  • Smart optimisation: Transparent measurement tools and real-time analytics enable improvements during the campaign.
  • Access to premium audiences: Reach engaged audiences on South Africa’s most trusted platforms, aligned with their interests.

Why choose Media24 Adnami?

Adnami goes beyond traditional advertising with features that ensure precision, relevance and impact:

  • Advanced video technology: Seamless playback across all devices, reducing data usage by up to 90%.
  • Viewability-first approach: Ads appear only when visible, ensuring no wasted impressions.
  • Engaging formats: Options include Topscroll, Seamless Skin and Midscroll, delivering stronger engagement.
  • Cross-device excellence: Premium ad experiences work seamlessly on mobile and desktop.
  • Precision targeting: Reach the right audience at the right moment.
  • Analytics in real time: Measure attention, monitor performance and optimise campaigns during rollout.

Get started

Elevate your advertising game with Adnami’s high-impact solutions. Download our launch presentation now to explore how you can captivate audiences and deliver extraordinary results!

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