Media24 ad policy/general guidelines for all advertising
General guidelines
All advertising orders are accepted subject to Media24 advertising terms and conditions.
All third-party vendors must be SSL compliant for all display ads.
Third-party ads
Third-party tags are accepted except where noted in the Media24 advertising specs.
All third-party vendors must be SSL compliant for all display ads, including creative and tracking components. Media24 pages are loaded over a secure connection. Secure connections (HTTPS) are achieved using SSL (Secure Sockets Layer) in accordance with industry standards. We require that all ads, creative assets and tracking elements are requested using a secure connection. Additionally, all subsequent requests to media assets or tracking URLs must also use a secure connection (https://). The only part of an ad permitted to be non-SSL compliant is the click URL (target landing page). Assets that are not SSL compliant will not be accepted.
All third-party served ads must be tested prior to the campaign start. Please allow additional time for this.
Hyperlinks must open in a new browser window.
Creative must follow the same specifications as Media24 hosted ads and may not be changed unless negotiated by a Media24 representative.
If using Google Campaign Manager, Google (redirect) tags are preferred.
Approved third-party partners and vendors can be found here.
Creative assets
Ad formatting is specific to each ad. Please refer to the ad’s individual spec page for proper formatting and optimisation.
Media24 adheres closely to the IAB specification guidelines.
Creative submission
Assets must be delivered to Media24 at least five (5) business days prior to campaign launch for standard ads and seven (7) business days for rich media, out-of-page and expanding ads.
Creative submissions are not considered complete until all assets including images, text, click-through URL and the successful observation of the landing page are accounted for.
If the landing page is not live by the creative submission deadline, a representation of the final page must be provided by supplying either a demo URL or full-page screenshot of the page.
Advertising content guidelines
All advertising material presented to members/readers in Media24 publications must conform to governmental laws and regulations and to the standards and policies of Media24.
Media24 reserves the right to decline or reject any advertisement for any reason at any time without liability, even though previously acknowledged or accepted.
Media24 is committed to offering the consumer a choice about how personal information is used. View our privacy policy.
Based on experience, Media24 requires additional information for certain ad categories that need more thorough investigation. These categories include:
Financial or investment information or offers
Insurance products
OTCs, supplements, vitamins, and herbs
Pharmaceutical and prescription drugs
Unacceptable advertising products and messages
Media24 deems some industry-wide products and messages as unacceptable for its publications. These include:
Guns, firearms, weapons
Gambling (except registered with SA Gaming Commission)
Tobacco and related products, including vaporisers, e-cigarettes and other electronic nicotine delivery systems (ENDS). This includes any image ad from a tobacco company or an ad seeking to promote the good works of any tobacco company or group of companies. Media24 will accept content advertising for legitimate stop-smoking techniques or products.
Cosmetic procedures and body modification
Sensationalism
Any specific religious organisation recruiting members and donations
Personal and classified messages from individuals
Investment and loan opportunities that are arranged by businesses or people that are not subject to legal oversight
Pornography
Media24 ad policy/general guidelines for all advertising
General guidelines
All advertising orders are accepted subject to Media24 advertising terms and conditions.
All third-party vendors must be SSL compliant for all display ads.
Third-party ads
Third-party tags are accepted except where noted in the Media24 advertising specs.
All third-party vendors must be SSL compliant for all display ads, including creative and tracking components. Media24 pages are loaded over a secure connection. Secure connections (HTTPS) are achieved using SSL (Secure Sockets Layer) in accordance with industry standards. We require that all ads, creative assets and tracking elements are requested using a secure connection. Additionally, all subsequent requests to media assets or tracking URLs must also use a secure connection (https://). The only part of an ad permitted to be non-SSL compliant is the click URL (target landing page). Assets that are not SSL compliant will not be accepted.
All third-party served ads must be tested prior to the campaign start. Please allow additional time for this.
Hyperlinks must open in a new browser window.
Creative must follow the same specifications as Media24 hosted ads and may not be changed unless negotiated by a Media24 representative.
If using Google Campaign Manager, Google (redirect) tags are preferred.
Approved third-party partners and vendors can be found here.
Creative assets
Ad formatting is specific to each ad. Please refer to the ad’s individual spec page for proper formatting and optimisation.
Media24 adheres closely to the IAB specification guidelines.
Creative submission
Assets must be delivered to Media24 at least five (5) business days prior to campaign launch for standard ads and seven (7) business days for rich media, out-of-page and expanding ads.
Creative submissions are not considered complete until all assets including images, text, click-through URL and the successful observation of the landing page are accounted for.
If the landing page is not live by the creative submission deadline, a representation of the final page must be provided by supplying either a demo URL or full-page screenshot of the page.
Advertising content guidelines
All advertising material presented to members/readers in Media24 publications must conform to governmental laws and regulations and to the standards and policies of Media24.
Media24 reserves the right to decline or reject any advertisement for any reason at any time without liability, even though previously acknowledged or accepted.
Media24 is committed to offering the consumer a choice about how personal information is used. View our privacy policy.
Based on experience, Media24 requires additional information for certain ad categories that need more thorough investigation. These categories include:
Financial or investment information or offers
Insurance products
OTCs, supplements, vitamins, and herbs
Pharmaceutical and prescription drugs
Unacceptable advertising products and messages
Media24 deems some industry-wide products and messages as unacceptable for its publications. These include:
Guns, firearms, weapons
Gambling (except registered with SA Gaming Commission)
Tobacco and related products, including vaporisers, e-cigarettes and other electronic nicotine delivery systems (ENDS). This includes any image ad from a tobacco company or an ad seeking to promote the good works of any tobacco company or group of companies. Media24 will accept content advertising for legitimate stop-smoking techniques or products.
Cosmetic procedures and body modification
Sensationalism
Any specific religious organisation recruiting members and donations
Personal and classified messages from individuals
Investment and loan opportunities that are arranged by businesses or people that are not subject to legal oversight
Pornography
