Reimagining internal comms with a custom social network for FNB

Industry

Financial services

Services

Content marketing
Internal communications
Software solutions

Client

FNB

We supported South Africa’s leading digital bank by creating a game-changing internal social network that transformed employee engagement and communication.

In line with FNB’s drive to fully digitise their business, Media24 Advertising & Content Marketing (then known as New Media) launched an enterprise social network for their employees, allowing FNBers to engage with content and drive two-way conversations.

We began our journey with FNB in 2007, producing Roots magazine on behalf of the bank at a time when consumer magazines enjoyed high circulation and demand for print in internal communications was strong. In 2010, Roots was rebranded and redesigned as Siyasiza. The magazine was a hit among employees, enjoying a take-home rate of 48% and winning two Gold Pearl Awards in New York for writing and design, as well as numerous local accolades.

The opportunity

In 2018, aligned with FNB’s vision to fully digitise their business under CEO Jacques Cilliers’ “platform strategy,” Media24 saw a new future for the bank’s internal communications.

The solution

Our specialist Internal Communications team reimagined Siyasiza as an enterprise social network, hosted within the award-winning FNB Banking app (and also accessible on web), allowing staff to engage with content and drive two-way conversations.

Called Sync, the platform is supported by a content strategy delivering company news through the lens of tech and trend-focused thought leadership, appealing to FNB’s future-focused, trend-aware employee audience.

The results

Visits to Sync totalled 12 000 at launch in July 2018 and grew to 27 399 by March 2020. Today, the platform continues to receive upward of 20 000 unique visitors regularly. Its success led to a rollout across the entire Retail and Commercial Group at FirstRand, making Sync the centrepiece of the bank’s internal communications ecosystem.

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