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JP Barnard

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Understanding Black Friday consumer trends

If you’re investing in digital media or brand experiences, how your website looks and works matters more than ever. Great digital experiences aren’t just about creativity – they’re about speed, accessibility, and functionality. And the way we build those experiences is changing fast.

Swipe iX, part of Media24 Advertising & Content Marketing, keeps a close eye on what’s next in web development so we can create better, smarter, more effective websites and apps. Here are 10 trends we’re using to help brands stay ahead.

1. New tools that go beyond React

React is a popular way developers build websites, but new tools like Svelte and Solid are making things even faster and more efficient – great for projects where speed and performance really count.

2. Smarter coding with modern JavaScript

The language behind most websites keeps evolving. Today’s improvements help developers write cleaner, more reliable code – which means your site is easier to update and maintain.

3. AI is speeding up development

Artificial intelligence is starting to assist developers by offering helpful suggestions and automating routine tasks. That means quicker turnarounds and more time spent on strategy and design.

4. Design systems that keep things consistent 

Frameworks like Material Design 3 and Tailwind CSS give developers ready-made design elements. The result? Beautiful, on-brand interfaces that work consistently across your site or app.

5. App-like websites are on the rise 

Progressive web apps (PWAs) make websites feel like native apps – fast, smooth, and available even without internet access. They’re perfect for reaching mobile users without the cost of building separate apps.

6. Speed is everything

Nobody waits for a slow site. Techniques like image compression and smart loading strategies help make websites lightning-fast, which improves SEO and user engagement.

7. Breaking big sites into smaller pieces

The “micro front-end” approach means building websites in modular sections. It’s a smarter way to manage large or complex sites, letting teams work faster and reducing time to market.

8. Making the web more inclusive

Accessibility isn’t optional. Today’s best websites are built to be usable by everyone – including people with disabilities. It’s not just the right thing to do; it also expands your potential audience.

9. Easier ways to build websites

Low-code and no-code tools are making it possible to launch simple websites and apps without heavy development. These platforms speed up prototyping and lower the cost of entry for new ideas.

10. Security stays top of mind

Keeping user data safe is critical. From secure logins to regular scans for vulnerabilities, good security practices are now a standard part of any digital build.

What does it all mean for your brand?

Digital expectations are higher than ever – and brands that deliver seamless, secure and engaging experiences will win. At Swipe iX, we use these trends not just to follow the crowd, but to lead.

Let’s build something bold

We combine smart design, modern tech and a sharp eye for user needs to help you stand out online. Get in touch – we’d love to craft a digital experience that delivers results.

 

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