In today’s saturated digital advertising landscape, capturing and maintaining audience attention has become increasingly challenging for marketers. Standard display banners, with their modest 0.20% click-through rates and 71% viewability, often fall short of delivering the engagement and ROI that brands demand. This is where Adnami, Media24’s premium advertising solution, is revolutionising the digital advertising experience across South Africa’s most trusted news platforms.
The Adnami advantage: Beyond traditional display advertising
Adnami represents a shift from conventional banner advertising to high-impact, engagement-driven formats that command immediate attention. Built on cutting-edge technology and a data-driven approach, Adnami delivers innovative advertising solutions across News24 and Netwerk24, reaching South Africa’s most engaged digital news audiences.
The platform’s intelligent video technology exemplifies this user-first approach, automatically adapting to connection speeds to ensure flawless playback while reducing data consumption by up to 90%. Meanwhile, the viewability-first philosophy means ads are only displayed when genuinely visible to users, eliminating the waste that plagues traditional programmatic advertising.
Formats that deliver results
Adnami’s suite of high-impact formats spans both desktop and mobile experiences. Each format is meticulously designed to capture attention without disrupting the user experience, a delicate balance that requires both technical sophistication and creative finesse.
Proven success: Leading brands choose Adnami
Audi, Spar, Marico, Tekkie Town and Sarie Voorbladgesig are among the forward-thinking brands that have leveraged Adnami’s high-impact formats to achieve exceptional campaign performance. These partnerships demonstrate Adnami’s versatility across diverse industries and target audiences.
Performance that exceeds expectations
Recent campaign results show click-through rates improving by 140% to 310% compared to standard display advertising, with several formats significantly outperforming global Adnami benchmarks:
Key performance highlights:
- Viewability rates consistently above 90% for premium formats
- Mobile midscroll achieving 92% higher CTR than global benchmarks
- Desktop topscroll delivering 43% better engagement than international standards
- All formats surpassing 79% viewability, well above industry standards
Strategic approaches driving success
The exceptional performance of Adnami campaigns stems from several key strategic approaches:
- High-impact, immersive formats: Moving beyond static banners to create visually striking, interactive experiences that capture immediate attention.
- Platform-specific optimisation: Tailored creative execution across mobile and desktop devices, ensuring optimised user experiences regardless of platform.
- Interactive engagement features: Incorporating user-initiated actions such as expandable content, polls and dynamic interactions that encourage deeper brand engagement.
- Strategic placement for maximum visibility: Premium positioning within content streams ensures optimal viewability and impact.
Why choose Adnami?
- Access to premium audiences: Reach highly engaged readers of South Africa’s leading digital news platforms, ensuring your message connects with influential, informed audiences.
- Proven track record: Join successful brands in achieving exceptional campaign performance.
- Global innovation, local expertise: Benefit from international advertising technology optimised for the South African market.
- Comprehensive analytics: Make data-driven decisions with detailed performance insights and real-time optimisation capabilities.
The future of digital advertising is here
As digital advertising continues to evolve, brands that embrace innovative, high-impact solutions will capture the attention and engagement that drive business results. Adnami’s proven ability to exceed both industry standards and global benchmarks makes it an essential tool for marketers and agencies seeking to maximise their digital advertising impact.
