Connection isn’t an afterthought at this festival – it’s at the heart of every hike, conversation and shared moment. Each year, more than 3,500 outdoor enthusiasts come together for three days of trails, discovery and community, forming bonds that last long after the event ends. From early-morning treks to sunset celebrations, strangers quickly become friends, united by a shared love of the outdoors and wellness.
For brands, Go! Festival of Hiking / Weg! Stapfees offers more than traditional sponsorship. Partnering with the festival means becoming part of the adventure itself, woven into experiences that participants remember and proudly share. Whether it’s supporting summit climbs, wellness activities or everyday festival moments, brands step directly into the stories of our community in an authentic and memorable way.
The festival’s reach is both extensive and highly targeted. Go! Festival of Hiking / Weg! Stapfees 2026 will host two premium events: one in the Western Cape from 20 to 22 February, and one in Gauteng from 29 to 31 May. This gives your brand the opportunity to connect with a health-conscious, affluent audience that values authenticity and engagement. The three-day immersive experience ensures extended exposure while allowing participants the freedom to interact naturally with your brand.
Go! Festival of Hiking / Weg! Stapfees also leverages the full strength of the integrated Weg/Go! media network, including the magazine, News24, Netwerk24, newsletters and social media channels. Sponsors enjoy a 6:1 return on investment while benefiting from complete category exclusivity, ensuring their message resonates with the right people in a credible and impactful way.
Beyond metrics and exposure, the real value lies in the experience itself. Every shared laugh, trail conversation and sunrise hike contributes to a sense of belonging – a community where participants and brands alike feel part of something bigger. In today’s experience-driven world, people gravitate towards brands that create memorable moments, and Go! Festival of Hiking / Weg! Stapfees provides exactly that space.
Whether you’re looking to engage a passionate audience as a sponsor or join South Africa’s premier outdoor community as a participant, the 2026 hiking festival offers an unforgettable journey.
Ready to join?
For brand partners: View the sponsorship packages below or contact our key account team for custom partnership solutions that align with your marketing objectives.
For participants: Register here for an unforgettable outdoor adventure.
Where trails meet, connections begin.
