Inspiring travel to KZN through local stories and an interactive campaign

Industry

Tourism

Services

Advertising
Video

Client

Tourism KwaZulu-Natal

Media24 Advertising & Content Marketing partnered with Tourism KwaZulu-Natal to inspire locals and tourists to explore KZN’s eight unique regions through engaging video content.

Media24 Advertising & Content Marketing (formerly Adspace24) worked with Tourism KwaZulu-Natal on the KZN Has It All campaign, designed to showcase the province’s rich cultural diversity and stunning landscapes. The campaign focused on telling local stories from eight targeted regions to encourage tourism and local visits. By offering beautifully curated videos and an interactive competition, the campaign inspired travellers across South Africa to explore KZN’s unique offerings.

The opportunity

Tourism KwaZulu-Natal aimed to boost tourism and encourage locals to visit the province’s eight distinct regions. The challenge was to create content that highlighted the unique attractions of each area while engaging audiences in a way that encouraged exploration and interaction.

The solution

Media24 Advertising & Content Marketing developed eight video stories, each focusing on one of KZN’s regions. The content was hosted on a dedicated hub designed to attract and retain visitors. An interactive “clues” competition was integrated, where participants guessed the location of a pixelated image, which was revealed the following week. This gamified approach encouraged repeat visits and deeper engagement.

The results

Attracted over 160 000 unique visitors to the content hub
Achieved an average time on page of more than four minutes
Over 1 500 people entered the “clues” competition, driving active participation
The campaign successfully inspired both local and national audiences to explore KZN

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