The opportunity
In 2019, Swipe iX was introduced to Alpha Gulf to support Mazadak, which at the time was an early-stage app focused solely on car auctions. The app had limited design functionality, heavy manual processes and no support for other product categories. Uploading a listing was labour-intensive and required multiple steps, including physical showroom visits for photos. Payments were manual, with no way to manage credits or unspent funds. The client had high expectations and a clear vision to build something far more robust and aspirational.
The solution
Swipe iX began with a code audit to assess the platform’s stability, which led to significant reengineering. Through close, ongoing collaboration with Alpha Gulf, the team designed a strategy to scale the platform while enhancing the user experience. New features were added, including expanded product categories such as motorcycles, watercraft, aircraft, heavy machinery, jewellery and watches. Manual steps were replaced with automated tools: APIs enable product discovery, users can upload photos without intervention and payment flows now include digital wallets, auto-refunds and regional payment methods. The app allows buyers and sellers to negotiate directly or use automated bidding with upfront deposit verification. What began as a three-month engagement has evolved into a multi-year partnership, with Swipe iX continuously innovating new solutions for Mazadak.
The results
Before Swipe iX joined the project, the Mazadak app had just 17 downloads. Two years later, the app has been downloaded more than 72 500 times on Android and over 133 000 times on iOS. The redesigned platform supports a wider range of products and features, with far greater automation and a complete overhaul of the interface. Beyond the numbers, Mazadak has become a market leader and a case study in collaborative innovation – built on mutual respect, shared ambition and ongoing dialogue. The relationship continues, with new, potentially global-first auction features in the pipeline.
